At Dynamic Video Solutions, we believe that in the ever-evolving landscape of digital marketing, the power of video cannot be overstated. As consumers increasingly turn to online platforms for information and entertainment, businesses are recognizing the need to leverage this video effectively. However, creating impactful videos goes beyond just shooting and editing. As much as we at DVS would like to believe it, videos alone are not the answer to growing your brand awareness. It requires a team. And this is where the expertise of a marketing professional becomes indispensable. So let’s delve into the wide world of marketing and discuss why you need more than just a video production professional to break through to your target clients.
1. Strategic Planning:
- Identifying Objectives: A marketing professional begins by understanding the company’s goals and objectives. This strategic perspective ensures that the video aligns with broader marketing strategies, contributing to the overall success of the business. A video is only as good as its purpose (aka: call to action).
- Target Audience Analysis: Marketing professionals conduct thorough analyses of the target audience. Knowing your audience is key to creating content that resonates, and videos are no exception. Understanding demographics, preferences, and behaviors enables the crafting of messages that truly connect. While video production professionals are experts at creating great content, they do not know your specific audience like a marketing professional does.
2. Storytelling and Messaging:
- Compelling Narratives: Marketing professionals excel in storytelling. They can transform mundane information into engaging narratives that captivate the audience. Whether it’s a product launch or a brand story, the ability to convey messages effectively is a hallmark of marketing expertise. And even though video producers are storytellers themselves, they may not understand the perspective of your target audience or customer. Marketing is a special kind of story telling.
- Brand Consistency: Maintaining a consistent brand image is crucial. And your videos should be consistent with your company brand standards and messaging. Marketing professionals ensure that the videos a company produces align seamlessly with their brand identity, reinforcing brand recognition and trust among viewers.
3. Content Optimization for Platforms:
- Understanding Platform Dynamics: This is a big one. At DVS, we are often asked when and where to post their videos. While we may have a general idea, our information would not be nearly as accurate as someone familiar with your industry. Different platforms have different algorithms and audience behaviors. Marketing professionals have a deep understanding of these dynamics, ensuring that the video is optimized for maximum visibility and engagement on platforms like YouTube, Facebook, Instagram, or LinkedIn.
- SEO Integration: Incorporating search engine optimization (SEO) strategies into video content is vital for discoverability. Marketing professionals can optimize titles, descriptions, and tags, increasing the likelihood of the video appearing in relevant searches. And nope, don’t even ask us about this one!
4. Call-to-Action Implementation:
- Driving Conversions: All videos must have a purpose and the ultimate goal of most marketing videos is to drive conversions. Marketing professionals know how to strategically place and articulate compelling calls-to-action, guiding viewers to take the desired actions. It could be to make a purchase, sign up for something, or share the content. But regardless, the video has to tell the audience to interact with your brand.
- Measurable Metrics: Marketing professionals leverage analytics tools to track the performance of videos which allows for continuous improvement. At DVS we work with marketing companies and departments to make adjustments based on insights into viewer behavior, engagement, and conversion rates. This is what we like most about working with marketing professionals.
5. Budget Optimization:
- Cost-Effective Strategies: Professional video production is not necessarily cheap, but creating high-quality videos doesn’t always mean breaking the bank. We work with marketing professionals to optimize budgets and ensure that resources are allocated efficiently for maximum impact (aka, you are getting the best bang for your buck).
- ROI Focus: Understanding the return on investment (ROI) is crucial. Marketing professionals assess the cost-effectiveness of video campaigns, enabling businesses to allocate resources where they will yield the best results. After all, you want the videos you are creating to help in growing your business!
6. Keeping Up with Trends:
- Adaptability: Marketing professionals stay in touch with industry trends and shifts in consumer behavior. This adaptability ensures that the videos produced are relevant and align with current market expectations. This is something that is a collaboration between marketers and video production professionals.
- Incorporating Innovations: From augmented reality to interactive videos, the marketing video landscape is constantly evolving. Marketing companies can integrate innovative elements into videos, ensuring that the content is engaging and effective.
Bottom Line:
There is a tremendous advantage to hiring a marketing professional in many aspects of your company. From strategic planning and storytelling to content optimization and budget management, their expertise ensures that your company’s videos not only stand out but also contribute meaningfully to your overall marketing objectives. At Dynamic Video Solutions, we work with many marketing companies and brand ambassadors, but rarely do they stand out like our friends at Deviant Digital Services! Jaryn (who has the clever title of Chief “Deviant” Officer) is a true professional. Marketing is a complicated subject, but she has a way of breaking it down to simple terms and plans. Give them a call and tell them we sent you!
And, that’s all for this article. Remember, always be creating!
